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Top 5 Reasons You Should Not For Sale By Owner (FSBO) In today’s market, with home prices rising and a lack of inventory, some homeowners may consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for the vast majority of sellers. Because the big brokerages and premium agents snap up the top online real estate spots, FSBO listings seldom garner much attention. Technology has virtually eliminated newspapers as a means of marketing as well. The result of this new technology has been striking: the 2016 NAR Profile of Home Buyers and Sellers reports that the number of FSBOs has declined from 21 percent of total sales in 2000 to only 8 percent in 2016, with half of these sales being intra-family transfers. In other words, only 4 percent of all sales were FSBOs who sold to a stranger.