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11 reasons for sale by owner is a terrible idea Frank, a smart and tech-savvy Denver homeowner, thought he’d skip the agent commission and sell his house himself. He researched his home’s property value, found a buyer and got the house under contract. It seemed like a done deal. Until he realized in a panic that he had seriously undervalued the property — by more than $100,000. Frank had misunderstood the report he’d pulled and incorrectly valued the house. The error cost him $30,000 to get out of the contract.